- IT’S THE FIRST TIME THAT YOU ARE INTERVIEWED FOR YOUR OWN LABEL TELL US SOMETHING TO INTRODUCE YOURSELF ?
After I finished the school as tour operator (but never worked in the tourism branch ), I start working in the music industry in my city Milan @FULLTIME RECORDS early 1990 and I never left this crazy world! I worked as export manager for some of the top Italian’s music distributors where I could learn & increase my knowledge about the various sides of the music industry . In 1997 I moved to Switzerland and created my own record label PURPLE MUSIC with JAMIE LEWIS who had always in mind to create his own record label (even if he was busy enough with his own record shop »dee Jay Service », as Dj and as producer) .So when i moved to Winterthur city it was natural for us to think to create our own business and put together our experiences and energies
- WHY THE NAME PURPLE MUSIC ?
As many knows now , we decided about the name of our record label while we were watching PRINCE’s PURPLE RAIN movie.We were Prince fans and never thought 20 years later to have the big bless to work with him !!moreover we liked the colour Purple so :PURPLE MUSIC was born !
- WHAT ARE YOU DOING IN YOUR FREE TIME ?
I really dream about having some free time….beside of the 200% work in the office for the label i m a multitask woman,& mum ..happily full engaged with various sports and competitions of my daughter, i go out 3,4 times a day for long walks with my dog, i m a wife, i have to think about 1000 things daily for the family as well (school, friends, appointments..home things ) so i never get bored …but when i have time for myself i like to chill in my garden and read a book (at least try to do it)
- THE BEST PURPLE MUSIC PARTY EVER WAS AT ?
… I cannot just mention one party after 21 years ….For sure all events at our residency Swiss club Kaufleuten for 14 years, Nikki Beach in Miami with our friend Marcela and El Divino in Ibiza, Ends Up in San Francisco…but we had so many amazing parties and good time also in Italy,Turkey, Greece, Uk,Croatia,Spain….Every time was different and amazing at the same time
- WHAT IS THE PURPLE MUSIC CRITERIA TO CHOOSE IF A DEMO IS GOOD TO BE RELEASED OR NOT ?
.Well , we do a first selection as sometime we receive productions that musically are not for us. It’s not only a personal flava that helps us to choose but is also a long experience in the music business that make us feeling and decide if a product it’s good but not for us, or it must be part of our catalogue ! We release vocal, soulful, deep, disco, nu disco,Afro :anything we think is quality music anything that give us emotions.By the way for info i’m not the one who is having the last word on this matter so if someone has a complain pls revert to email@example.com LOL
- THE ARTISTS YOU ARE MORE PROUD OF ?
We are proud of ALL our Artists ,singers, ,more than 400 releases… !! Every Artist put a bit of themselves, spend time and money so we have a big respect for everyone but of course it was a BIG HONOUR to work with Legends like Icon PRINCE, or the disco king Cerrone…this happens once in life!
- WHAT IS PURPLE MUSIC GOAL FOR 2018 ?
To do and continue what we like and try to do it always in the best way We have many forthcoming releases in the pipeline featuring some new good artists as well as big came back of some others…It’s always exciting
- THERE AREN’T A LOT OF WOMEN IN THE MUSIC INDUSTRY, IT SHOULD BE DIFFICULT TO COME INTO THIS BUSINESS WHAT DO YOU THINK ?
Well 27 years ago when I start (yes i m getting old !) there were for sure not a lot of women in the music industry as A&R or manager..or record label owner…but since the past decade when the music industry has changed a LOT luckily a lot of women are part of this business and i m proud I know a lot of successful ones… !!
- THE BEST & THE WORST FACES OF THE MUSIC INDUSTRY:
In my experience the best thing is that you can have a dream job, express yourself in various ways and never get bored, you can put together sinergies and create something fabulous, meet new people, travel, have success …the worst :many people just use others to reach their goals, and it’s often unfortunately a pretty fake world. Things can be good or bad depending on the kind of connections you have got : the best is to be at the right time in the right place the worst is not to be at the right time at the right place!
- WHAT KIND OF QUALITIES ARE NECESSARY TO RUN SUCCESSFULLY A RECORD LABEL FOR OVER 2 DECADES ?
I like this question ! I think the rights ingredients are more or less the same as for a successful marriage : :you must have a lot of PATIENCE ! & A REAL PASSION for music and for everything you have to deal with every day .you must be SMART enough to do the right choice at the right moment , have a lot of ENERGY as this is almost a 24 hours job ! INTUITION & FAIRNESS , have JOY to do what u do and be a bit CRAZY(in the good way) to risk sometime and of course LOVE what u do and NEVER QUIT!
Stockemerbergstrasse 34 • Ch 8405 Winterthur - Switzerland
TEL. +41 (0) 52 212 22 38 • FAX +41 (0) 52 212 22 39